Friday, June 20, 2008

Week15 - Final EXP3 Submission - Zhang Yin


What I tried to convey with the glass step is the courage needed to do what she has done when she and her husband first started their company.

Among the world's riches people, Zhang Yin is said to be one of the most private, an example of this when a newspaper was going to publish a list of the riches people in China, she asked her lawyer to stop them from doing it. What I tried to do with the windows is show that private side, with odd shapes connecting to each another, never showing the full interior.


When the stock of her company first went on to the Hong Kong stock exchange, she made over 100 million dollars in one day. The stairs with its exponential rises shows that stage in her life.

In the article that I read in preparation for the mashup, there was a section that mention how she promoted her son to a high non-executive position within her company which shows how important her family and her company is to her and her aspirations. I'm using something really simply to show those two issues. A central pillar support the structure (her family/company). A glass ceiling, which shows her aspirations for a distant goal.

Tuesday, June 3, 2008

Week11 - Marking


Week10 - Tips

I think everyone know this one already but since its so univerisal I might as well add it.
Short cuts for Copy, Cut, Paste and Undo. These shortcuts are useful because they are exactly the same for almost all the programs that we use for Windows.
Copy - Ctrl + C
Cut - Ctrl + X
Paste - Ctrl + V
Undo - Ctrl + Z

Tuesday, May 27, 2008

Week10 - Dining Table (draft)

Re-using 2 perspectives from Week8 and 9, which symbolises solitude and divided, in recent times alot of people thinks Apple has become a "one man" show. According to Fortune (http://money.cnn.com/2008/03/02/news/companies/elkind_jobs.fortune/) "Steve Jobs running the company from Jail would be better for the stock price than Steve Jobs no being CEO"
Likewise for Zhang, she has been criticised for appointing her son as a nonexecutive member of her company.

Week10 - Unreal Map (office draft)



The idea behind this office space for Zhang Yin is "breaking tradition". The use of traditional construction method with modern material, a metaphor of Zhang breaking the traditional grip of men's hold of power in the corporate world. The reason I have chosen that form for the pillar is to symbolise her transition from rugs to riches and her wish to further expand her company. In one of the articles I read people refers to her as the "Queen of trash" due to the how she made her fortune, she aspirates to be call the "Queen of paper", the glass ceiling opening up the office to the sky expresses that aspiration.

Week10 - 36 Textures (movement)






Week9 - Elevator (draft)


The concept behind the elevator for Steve Jobs is simplicity, with a subtle change in the form of a primitive shape. Like how Apple (Jobs' company) and Jobs revolutionised the digital music format with the iPod.
If I can get the right materials in unreal editor, the material will add a more literal meaning of power to the elevator.